LIVE PURE. PVC-free Waterproof Floors.

With 70% total recycled content and zero PVC, PureTech™ flooring is designed for you and for the planet. Made in the USA, PureTech is not only beautiful but also durable. So you can “Live Pure” without sacrificing style and performance.

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Featured products

American Made Waterproof PVC-Free Floors

High quality. In stock. PureTech™ PVC-free resilient LVP-alternative flooring is made in America. It offers petproof, waterproof, and planet-friendly performance.

Planet-Friendly

With zero PVC plastics, PureTech is made from 70% total recycled content. Its organic core contains 80% renewable, plant-based material.

Durable

Waterproof flooring with high-level wear and stain protection, 3x more scratch resistance than traditional LVT,* and backed by our no-hassle Pet Scratch Warranty.

*Determined by force-based testing using a sclerometer.

Beautiful

Featuring superior hardwood visuals with the unmatched beauty of embossed-in-register textures and GenuEdge® bevels.

Where Sustainable Resilient Flooring Meets Performance

If you’re looking for floors you can feel good about, PureTech Premier delivers beauty, performance, and sustainability. So you can “Live Pure” on PVC-free, planet-friendly flooring.

Featured Technologies

WetProtect ^®

WetProtect ^® floors feature patented Uniclic ^® technology for water-tight joints, plus a waterproof finish and a lifetime surface and subfloor waterproof warranty.

All Pets. All Accidents. All the Time.

Flooring that features All Pet ^® protection gives pet parents the peace of mind that all their domestic pets, and all their accidents, are covered for the life of the floor.